The truth about getting serious about your skincare is just as sobering as it is when you start getting serious about the gym: one session isn’t going to change your life. You won’t get a dump truck from one glute session, and you won’t have 1000% more collagen from one facial. And I know that it feels  like it should. You book the facial, you spend an hour solely on your skin, you leave looking hydrated, smoothed, lifted, maybe even a little snatched… and then a week later y

The explosion of permanent makeup (PMU) brows - whether that be powder brows, nano brows, microblading, and hybrid techniques - has made it easier than ever to find an artist. But it has also made it easier to accidentally book someone who, respectfully, is not going to give you the natural, safe and/or desired result you're looking for. If you’re considering PMU brows, here are the things I always recommend looking for before choosing an artist.

I’m pretty selective when it comes to treatments I want to seek out and try. These are just a handful of the treatments and products I've tried in order to see what actually delivers. This is my honest ranking of the beauty treatments I’ve tried recently based on effectiveness, long-term results, and whether I’d keep them in my routine.

I knew I was investing in cutting-edge technology by bringing on the PICOSure Pro Laser, but getting to watch it change people’s skin in real time, time and time again, has been absolutely incredible to witness and exceeded even my most grandeur expectations. This is a year with PICO - and what lies ahead for the future:

If your feed is anything like mine, it's inundated with posts "Here's how to rebrand in the new year" "2026 is your year to reinvent yourself" and as your resident 10+ year beauty vet & self-proclaimed Permanent Hottie... I figured it was long past time for me to drop my guide to your best year yet. If I were to want a New Year's reset, here's exactly what I would do:

The people YEARN for 2016 - and I want to dissect the inescapable beauty trends of that year. How would they hold up today? Should some of these make a comeback, or should most of these remain 6 feet under, only to be remembered in the cringiest corners of our memory recesses? I'll be the judge of that.

Diving into the biggest milestones from last year, both personally & professionally. Introducing the first annual "Cherry Globes": aka, my take on a beauty & skincare awards list that merges Allure Beauty with The Golden Globes - and a dash of The Razzies. We'll unpack, in my opinion, the best of, worst of and everything in between. Read to discover the highs and lows of the 2025 beauty space!

*Checks phone in disbelief * Yep, you read that right. The calendar app on your IPhone isn't lying to you. It's well and truly December 21st, and you forgot to get your niece, your bestie, your work wife - perhaps even your dog walker - a Christmas present. The shipping cutoffs are relics of the past, and now the online ads for the gifts that could have been are taunting you; procrastinator's guilt settling in. If you’re days out from Christmas and starting to feel the gentle

Thanksgiving is a holiday that provides me an opportunity to appreciate things like found family, my incredible clients, and the life I’m so grateful to live & experience. Between the craziness of the season, I still found time to reflect on everything i’m so thankful for from this past year.

If you're on a similar trajectory to me, I'm not gatekeeping: here's everything I've done this year to soften my look, transition it into something lower-contrast and fully enter my #softgirlera. Hello Tattoo Removal, bye bye regretful ink.

The PICOSure Pro Laser - aka, the Rolls Royce of lasers, is setting the new gold standard for tattoo removal technology. It’s faster, gentler, and delivers dramatically better results than older nano laser systems. So why is PICO the best option?

Fract-Tat combines fractional laser resurfacing with advanced PICOSure Pro tattoo removal for faster fading, smoother skin, and fewer total sessions. It’s the perfect solution for anyone ready to lighten, remove, or correct unwanted tattoos and/or brow pigment without compromising skin health.

Our Glo2 treatment stacks are so distinct & special, you could really say that they’re entire vibes. Each one is perfect for a specific individual - but how do you know which one is right for you? Before you book, take this quiz to find your alter e-glow and discover your perfect Glo2 Facial match.

Both the Hydrafacial & the Glo2 Oxygen Facial treatments aim to deeply cleanse, exfoliate, and nourish the skin. But while HydraFacial has been the go-to for years, Glo2 brings a more advanced, skin-safe, and results-driven approach that works with your body’s natural oxygenation process - NOT against it. But how do these two truly compare?

The past 30 days have been filled with some incredible highs, from PMU World Miami to prepping for a brand-new service launch... so let’s recap, shall we?

After a decade of overfilling, overlining, overfiltering, and flat-out overdoing it, the new wave is here: maximalism is being replaced with subtle refinement, correction over camouflage, and enhancement over extremes.

There's a reason this laser is everywhere. The PICOSure Pro Laser is far from just another laser on the market - it’s the future of skin...

Both Microneedling & Procell Microchanneling promise smoother, glowier, firmer skin - so what exactly IS the difference? And which one’s worth it for you?

Even though it’s felt like it in Texas for months at this point, it’s officially  summer - and this season brings with it less layers,...

It’s hard to believe it’s been nine years of The Brow Project already. It all began in 2016 with a dream, PMU skills, and a level of...