Whether you came in for laser tattoo removal, Brow Tone, or PICOSure Pro skin rejuvenation, the actions you take after your appointment play a MASSIVE role in how your skin heals and, ultimately, your final results. Recovery is generally much easier than most people expect, and following a few simple guidelines can help you heal comfortably while still getting the most out of your treatment. Read on for a comprehensive guide outlining everything I tell my own clients after tr

Ten years. Ten f*cking years. An entire decade of The Brow Project is upon us - how has it already been 10 whole years?! 2016 birthed the beginning of something I could never imagine scaling to what it has; helping so many individuals. Of course; that started with creating their brows, their lips - to now still doing that AND helping them remove tattoos & old PMU they've longed to ditch. At the core of this, though, has and will always remain the desire of helping instill con

Diamonds might be a girl's best friend, but Platinum is her secret weapon (the Platinum focus lens, that is.) If you've spent any time researching laser skin rejuvenation lately, you've probably come across the term PICOSure Pro Platinum Focus Lens. Aaand if you're anything like most of my clients, your next thought was probably: "Okay... but what actually is it?" Which is truly a fair question. The aesthetics industry looooves making things sound more complicated than they n

Microblading was and continues to be one of the biggest beauty trends of the last decade. For many people, it delivered exactly what they wanted: fuller-looking brows, less time spent getting ready in the morning, and a more defined shape. But techniques evolve, beauty trends shift (now toward softer, more natural-looking brows), and oftentimes work is done improperly or inadequately. This puts many people in a position where they’re asking the same question: "How do you remo

over the past year or so, I’ve been slowly, intentionally removing near-all of my tattoos using the PICOSure Pro laser - not because I inherently regret them, and not because they were “mistakes,” but simply because they no longer represent who I am today. This is why I decided to remove, how I'm removing them - and whether or not I think you should, too.

May, May May… May I take a sec to recap what’s been a jam-packed month for me? From conferences in New York to 36th birthday celebrations in Miami, I’ve been here there & everywhere this past month! Without further ado - let’s dive right on into the month’s recap, shall we? - - - Biokek NYC Masterclass "Alexa, play "New York" by Frank Sinatra!" I have to start with my trip to New York City. I traveled there in the early part of May to attend the Biotek training workshop! I wi

If I could describe April in Dallas in one word, I think it’d be: blegh. I can’t really say that rainy, overcast, stormy or cold truly singularly encapsulates it… just a menagerie of undesirable weather trends all converging into one 30-day period of time. Milquetoast Dallas backdrop aside, I had a great month! At a glance, April looked like new hair, stellar client results, prep for May events, and finally getting back into routine. But I’ve left you waiting long enough - le

The Q1 Report is here: the past month or so have been a whirlwind of client appointments, quick getaway trips, milestones and the bits of self-care I can manage to squeeze in between the chaos. Read on to discover what I've been up to and my absolute favorites from the past month!

The truth about getting serious about your skincare is just as sobering as it is when you start getting serious about the gym: one session isn’t going to change your life. You won’t get a dump truck from one glute session, and you won’t have 1000% more collagen from one facial. And I know that it feels like it should. You book the facial, you spend an hour solely on your skin, you leave looking hydrated, smoothed, lifted, maybe even a little snatched… and then a week later y

The explosion of permanent makeup (PMU) brows - whether that be powder brows, nano brows, microblading, and hybrid techniques - has made it easier than ever to find an artist. But it has also made it easier to accidentally book someone who, respectfully, is not going to give you the natural, safe and/or desired result you're looking for. If you’re considering PMU brows, here are the things I always recommend looking for before choosing an artist.

I’m pretty selective when it comes to treatments I want to seek out and try. These are just a handful of the treatments and products I've tried in order to see what actually delivers. This is my honest ranking of the beauty treatments I’ve tried recently based on effectiveness, long-term results, and whether I’d keep them in my routine.

I knew I was investing in cutting-edge technology by bringing on the PICOSure Pro Laser, but getting to watch it change people’s skin in real time, time and time again, has been absolutely incredible to witness and exceeded even my most grandeur expectations. This is a year with PICO - and what lies ahead for the future:

If your feed is anything like mine, it's inundated with posts "Here's how to rebrand in the new year" "2026 is your year to reinvent yourself" and as your resident 10+ year beauty vet & self-proclaimed Permanent Hottie... I figured it was long past time for me to drop my guide to your best year yet. If I were to want a New Year's reset, here's exactly what I would do:

The people YEARN for 2016 - and I want to dissect the inescapable beauty trends of that year. How would they hold up today? Should some of these make a comeback, or should most of these remain 6 feet under, only to be remembered in the cringiest corners of our memory recesses? I'll be the judge of that.

Diving into the biggest milestones from last year, both personally & professionally. Introducing the first annual "Cherry Globes": aka, my take on a beauty & skincare awards list that merges Allure Beauty with The Golden Globes - and a dash of The Razzies. We'll unpack, in my opinion, the best of, worst of and everything in between. Read to discover the highs and lows of the 2025 beauty space!

*Checks phone in disbelief * Yep, you read that right. The calendar app on your IPhone isn't lying to you. It's well and truly December 21st, and you forgot to get your niece, your bestie, your work wife - perhaps even your dog walker - a Christmas present. The shipping cutoffs are relics of the past, and now the online ads for the gifts that could have been are taunting you; procrastinator's guilt settling in. If you’re days out from Christmas and starting to feel the gentle

Thanksgiving is a holiday that provides me an opportunity to appreciate things like found family, my incredible clients, and the life I’m so grateful to live & experience. Between the craziness of the season, I still found time to reflect on everything i’m so thankful for from this past year.

If you're on a similar trajectory to me, I'm not gatekeeping: here's everything I've done this year to soften my look, transition it into something lower-contrast and fully enter my #softgirlera. Hello Tattoo Removal, bye bye regretful ink.

The PICOSure Pro Laser - aka, the Rolls Royce of lasers, is setting the new gold standard for tattoo removal technology. It’s faster, gentler, and delivers dramatically better results than older nano laser systems. So why is PICO the best option?

Fract-Tat combines fractional laser resurfacing with advanced PICOSure Pro tattoo removal for faster fading, smoother skin, and fewer total sessions. It’s the perfect solution for anyone ready to lighten, remove, or correct unwanted tattoos and/or brow pigment without compromising skin health.